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Privacy Policy

At Market Alpha Ltd, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) or any of our social media pages and use our services.

Information We Collect

When you visit our Site or use our services, we may collect both personally identifiable information and non-personally identifiable information. This may include:

  • Personal Information: This encompasses details such as your name, email address, phone number, and any other information you voluntarily provide to us.
  • Log Data: We gather information such as your IP address, browser type, operating system, and pages visited on our Site.
  • Cookies: These are small files stored on your device that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

How We Use Your Information

The information we collect may be used for various purposes, including:

  • Personalizing your experience and offering tailored content and recommendations.
  • Enhancing our Site and services based on your feedback.
  • Communicating with you about updates, promotions, and other pertinent information.
  • Analyzing trends, tracking user behavior, and gathering demographic information for research purposes.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third-party service providers who assist us in operating our Site or conducting our business. These parties are contractually obligated to keep your information confidential and secure.

Data Security

We take reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Links to Third-Party Sites

Our Site may contain links to third-party websites that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

Children’s Privacy

Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can delete their information.

How Your Data Is Used

Your personal information may be used to:

  • Comply with applicable laws, legal requests, and legal processes, such as responding to subpoenas or requests from government entities.
  • Safeguard our, your, or others’ rights, privacy, safety, or property (including by initiating and defending legal claims).
  • Audit our internal procedures to ensure compliance with legal and contractual obligations and internal policies.
  • Enforce the terms and conditions governing the Site and the Services.
  • Prevent, detect, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activities, including cyberattacks and identity theft.

 Creation of Anonymous Data

We may derive Anonymous Data from personal data by excluding information (like your name) that identifies the data with you personally. This Anonymous Data aids in analyzing request and usage patterns to improve the content of our products and services and enhance site navigation. Market Alpha reserves the right to utilize and disclose Anonymous Data to Third Party Companies at its discretion.


Should you provide feedback on the Site or Services, we may use it for any purpose, ensuring not to associate such feedback with your personal data. Market Alpha will gather any information included in such communication and treat the personal data accordingly, as per this Privacy Policy.

Disclosure of Your Personal Data

Affiliates: While we currently lack a parent company, subsidiaries, joint ventures, or other entities under common control (collectively referred to as “Affiliates”), this may change in the future. Should such Affiliates exist, we might share some or all of your personal data with them, ensuring they adhere to this Privacy Policy. If another company acquires Market Alpha or our assets, they will assume the rights and obligations concerning your personal data outlined in this Privacy Policy.

Disclosure to Third Party Service Provider:  To facilitate account creation or provide services enabling us to offer the Site or the Services, we may share your personal data with third-party service providers.

Disclosure to Market: Market Alpha and Marketing Participants We may share your intake data with relevant financial advisor matches that meet participation criteria and actively engage in the Market Alpha platform. These advisors are permitted to contact you using the information provided.

Other Disclosures:  Irrespective of any choices you make regarding your personal data (as detailed below), Market Alpha may disclose personal data if it believes in good faith that such disclosure is necessary to: (a) comply with applicable laws or respond to subpoenas or warrants served on Market Alpha; or (b) protect or defend the rights or property of Market Alpha or users of the Products or related services.

Third Parties

Personal and/or Anonymous Data from Third Parties We may receive Personal and/or Anonymous Data from sources like telephone or fax, or from companies providing our Services via a co-branded or private-labeled website, or companies offering their products and/or services on our website (“Third Party Companies”). These Third Party Companies may supply us with personal data, such as your email address, to assist us in establishing accounts. We may incorporate this information into the data we have already collected from you via our website to enhance the Services we provide.

Our provision of a link to any other website or location, such as payment processing websites, is for your convenience and does not signify our endorsement of such other website or location or its contents. Clicking on such a link will redirect you to another site, where another entity may collect personal data or Anonymous Data from you.

We have no control over, do not review, and cannot be responsible for, these external websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these external websites or content, or to any data collection after you click on links to such external websites.

Security of Your Personal Data

Market Alpha is dedicated to safeguarding the security of your personal data. We employ various security technologies and procedures to help protect your personal data from unauthorized access, use, or disclosure. However, despite these measures, it should be noted that Market Alpha cannot entirely eliminate security risks associated with personal data, and errors may occur.

Contact Information

Market Alpha welcomes your comments or queries regarding this Privacy Policy. Please email us at

Dispute Resolution

If you believe that Market Alpha has not complied with this Statement, please contact us via email at We will make every effort to address your concerns. If you feel that your complaint remains unresolved, please let us know for further investigation.

Changes to This Privacy Policy

This Privacy Policy is subject to occasional revision. If any substantial changes are made in the way we use your personal data, we will notify you by email to the last email address you provided to us and/or by prominently posting notice of the changes on our website. Material changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an email notice to you or thirty (30) calendar days following our posting of notice of the changes on our site. These changes will be effective immediately for new users of our website, Products, or related services. Please note that you are responsible for keeping your personal data up to date to provide us with your most current email address. If the last email address you provided to us is not valid or cannot deliver the notice described above, our dispatch of the email containing such notice will still constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Policy may affect our use of personal data you provided us before we notified you of the changes. If you do not wish to permit changes in our use of your personal data, you must inform us before the effective date of the changes that you wish to deactivate your account with us. Continued use of our website, Products, or related services following notice of such changes shall indicate your acknowledgment of such changes and agreement to be bound by the terms and conditions of such changes.

Last updated January 31st 2024